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<p style="text-align:justify"><span style="font-size:16px">Horticulture is undergoing a significant transformation as traditional crops are increasingly being supplemented or replaced by exotic and underutilized species. This shift is driven by evolving consumer preferences and the need for crop diversification. Odisha's diverse geography, which ranges from coastal plains to hilly interiors, is particularly suitable for cultivating dragon fruit. This fruit, rich in antioxidants such as vitamin C, enhances immunity and protects against cellular damage. Its exotic appeal and health benefits have heightened urban market demand. In response to this potential, the Odisha government has launched several initiatives to support dragon fruit cultivation, including subsidies for planting materials and equipment, technical assistance through agricultural extension services and efforts to establish market linkages.</span></p>
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<p style="text-align:justify"><span style="font-size:16px"><strong>S. Jena<sup>*</sup></strong></span></p> <p style="text-align:justify"><span style="font-size:16px"><em>DEE, OUAT, Bhubaneswar, Odisha (751 003), India</em></span></p> <p style="text-align:justify"><span style="font-size:16px"><strong>S. Routray</strong></span></p> <p style="text-align:justify"><span style="font-size:16px"><em>ICAR-CISH, Lucknow, Uttar Pradesh (227 017), India</em></span></p> <p style="text-align:justify"><span style="font-size:16px"><strong>A. Phonglosa</strong></span></p> <p style="text-align:justify"><span style="font-size:16px"><em>DEE, OUAT, Bhubaneswar, Odisha (751 003), India</em></span></p>
How to cite
<p style="text-align:justify"><span style="font-size:14px">Jena, S., Routray, S., Phonglosa, A., 2024. Prospects for dragon fruit cultivation in Odisha. <em>Biotica Research Today</em> 6(8), 416-418.</span></p>
Reference
<p style="text-align:justify"><span style="font-size:16px">Anonymous, 2024a. Dragon fruit cultivation of Gajapati district under Horticulture Demo Farm. In: <em>Revenue Divisional Commissioner, SD, Berhampur</em> (website). Available at: https://rdcsdbmp.nic.in/gallery/dragon-fruit-cultivation/. Accessed on: 23<sup>rd</sup> July, 2024.</span></p> <p style="text-align:justify"><span style="font-size:16px">Anonymous, 2024b. Dragon Fruit: Nutritional Value, Health Benefits and Calorie Count. In: <em>Heal with Food</em> (website). Available at: https://www.healwithfood.org/nutrition-facts/dragon-fruit-nutritional-health-benefits.php. Accessed on 23<sup>rd</sup> July, 2024.</span></p> <p style="text-align:justify"><span style="font-size:16px">Karunakaran, G., Tripathi, P.C., Sankar, V., Sakthivel, T., Senthilkumar, R., 2014. Dragon Fruit - A new introduction crop to India: A potential market with promising future. In proceeding: <em>National Seminar on Strategies for Conservation, Improvement and Utilization of Underutilized Fruits</em>. 1<sup>st</sup>-3<sup>rd</sup> December, 2014, Karnataka, India. pp. 138-139.</span></p> <p style="text-align:justify"><span style="font-size:16px">Karunakaran, G., Arivalagan, M., 2019. Dragon fruit - A new introduction crop with promising market. <em>Indian Horticulture</em> 63(1), 8-11.</span></p>
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