Abstract

The aquaculture market and its supply chain are vital in delivering high-quality seafood to meet growing global demand. From fish farms to the dinner table, this system includes many steps to ensure fresh, safe and accessible products for consumers. The supply chain is complex, handling fresh, frozen and processed products like tilapia, shrimp and seaweed. Marketing in aquaculture goes beyond simple buying and selling; it involves grading, storing and transporting fish to maintain quality and meet diverse consumer tastes. Producers use a variety of approaches, from cooperatives to high-tech systems, to streamline the supply chain and reach both local and global markets effectively. In recent years, technological advancements like Recirculating Aquaculture Systems (RAS) and Biofloc technology have helped boost production and efficiency. The Indian government has also taken steps to support this sector with projects like Fishwale, India’s first e-fish market app and the development of modern fish markets and smart fishing harbors. These initiatives aim to strengthen infrastructure, improve storage and distribution and increase market access, benefiting both producers and consumers. Altogether, an efficient, well-managed supply chain is essential for supporting the aquaculture market’s growth, making seafood more accessible, affordable and sustainable for a diverse population.